EICE - 4 Pillars of Success

Evaluation

Investment

Compliance

Execution

EICE

Pronounced "Ice"

The 4 Pillars define the process and clarify the phases needed to reach a clear decision on market entry, launch and success. 

Evaluation

Does your product exist

Does the category exist

Which Channel is best suited for your product

What are the trends

Who are the competition

What does the competitive set look like

What is unique about your product

Would your product stand out

What is the cost of entry

Is this truly part of your strategy

Investment

Pre-Launch

Human, operational, time and financial resource needed for a successful project outcome

Overall compliance

Clarification of market entry, including customer acquisition, above and below the line marketing support

Return On Investment time frame

Long term scale-ability, how much is needed, over what period

Compliance

Organization

Products

Packaging

Claims and accreditation 

Regulatory

National and local market standards 

Supply chain

Strategic plan sign off

Execution

Launch planning

Customer meetings

Production planning

Supply chain implementation​

Delivery to first receivers 

Customer implementation

In market post launch support

Ongoing customer development and management

Manage and evolve the ongoing brand and marketing support program

Quote to live by

"If everyone is thinking alike, someone's not thinking"

General George Patton