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Crazy Creamy Ice Cream - Strategy and Launch

Time Stamp - 2020

Developed and implemented the go-to-market strategy, landing a national distributor, KeHE, servicing 2 DCs located in California and generating over 100 new retail customers across California, Arizona, Nevada, Colorado, and Hawaii in the first 6 months, from launch... the implementation all took place during the Covid 19 pandemic, where customer visits were nonexistent and at best limited.

Brand and sales development has its hurdles, however, as long as you pivot and react correctly sales and distribution will come.

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